4 Lessons Learned: Services

Information About The Google Penguin Update

Because of the update, Penguin can now run on real time. All countries and languages were able to get the Penguin update at the same time. Despite their location, websites will experience similar things. The rules will be universal.

Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. There is a clearer and faster impact, positive or negative, that results from your actions.

You will be able to get through a penalty faster since the system is done in real time. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. After your site pages will get inspected, you can then see the improvement.

Instead of being a separate thing, Penguin is now an important part of the system’s algorithm. Constantly checking on your backlink profile is essential.

The system is now concentrating more on certain pages that have the toxic links, instead of the whole website itself. These micro penalties are harder to track. Doing regular audits on vital subdomains and specific pages is an essential thing to do.

You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.

The updated algorithm can be a good and bad thing since you are able to pinpoint the results of your actions at a faster speed. For both the recovery and penalization process, there is a quick system in place. There are some things you can take into consideration in order to protect your site from dropping down the ranks unexpectedly.

Regularly observe your position in the search engine results page. Email alerts can help you track any position changes there may be. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.

Make sure that your backlink profile is healthy and clean. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.

Do a deep backlink audit for your whole website. For important subdomains and site subdivisions, you should also do some audit backlinks. Depending on the language version of your site, you can conduct separate audits for each one of them. With the new Penguin update, you can also do different experiments that have a lesser cost of error.