Important Things to Remember to Keep Your Website Visible in SERPs
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
The release of Penguin 4 happened at the same time for all countries and languages around the world. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.
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