Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Penguin is now recognized as part of Google’s official or core ranking algorithm. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.
With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
How will this affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Here are some benefits of Penguin 4.0 to SEO.
Ranking and traffic issues can be restored by SEO specialists faster.
Penguin 4.0 allows data to be refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
Penguin 4.0 update is believed to be a win-win game. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. There will be more use of SERPs to find your inquiry.